Phase 1: Ideation
Backlog creation from feedback, industry research, and competitor analysis to define hypotheses.
WIT-LAB: Company R&D
WIT LAB is our internal department for R&D Activities.
Methodology
At WIT-LAB we follow a Lean Startup approach focused on experimentation, customer feedback, and iterative innovation cycles.
Phase 2: Prototyping
Technical specifications, use-cases, and demonstrable prototypes or MVPs for validation.
Phase 3: Benchmarking and Validation
Functional, usability, performance, scalability, reliability, and security validation.
Phase 4: Feedback Collection
Demonstrations with clients and market stakeholders to gather and analyze neutral feedback.
Phase 5: Pivot or Evolve
Decide to pivot, iterate, or evolve validated MVPs into product line outcomes.