WIT 5G New Calling Platform

WIT 5G New Calling is built on the GSMA-promoted 5G New Calling framework, ushering in a new era of mobile communications.

By transforming the traditional voice call into a rich, interactive digital channel, it unlocks new opportunities for services, applications, and customer experiences layered directly on top of the voice connection.

Redefining the Voice Call Experience

5G New Calling enhances standard voice calls by enabling real-time data delivery to the user's device. During a call, the screen can display rich visual content such as branding, multimedia, and interactive elements, turning every voice interaction into a dynamic engagement opportunity.

This creates powerful new possibilities for enterprises, including:

Displaying verified branding and visual advertisements during calls
Launching in-call customer surveys
Delivering targeted campaigns with rich media and video content

By combining voice and visual interaction, businesses can significantly increase customer engagement, reinforce brand trust, and extract greater value from premium voice communications.

5G New Calling enhanced voice experience

5G New Calling Mini-Apps

Beyond restoring trust in the voice channel, WIT's platform enables fully interactive calling experiences through 5GNC Mini-Apps.

These lightweight applications are built using web technologies and GSMA TS.66 APIs and can be invoked dynamically during a live call. Mini-Apps appear directly within the calling interface, allowing users to interact without leaving the call screen.

The platform includes:

A ready-to-use Mini-App framework
A catalog of customizable built-in Mini-Apps for businesses and professionals
Open APIs enabling enterprises and partners to develop their own Mini-Apps

This approach fosters a new telecom ecosystem where operators, enterprises, and developers collaborate to create innovative 5G voice services.

5G New Calling Portal

The WIT 5G New Calling Platform includes a comprehensive web portal that empowers enterprises and professionals to manage and optimize their calling experience.

Through the portal, users can:

Apply for and manage a Verified Business Account
Configure branded calls with logos, digital business cards, and call subjects
Create and manage in-call campaigns
Configure and deploy 5GNC Mini-Apps
Access and select applications from a Mini-App Store
Launch and manage customer surveys
Access analytics and insights for advanced customer segmentation

The portal provides full control over branding, engagement, and performance measurement - all within a secure operator-managed environment.

Key Benefits for Telecom Operators

1. Restore Trust in the Voice Channel

Outbound calls are clearly branded with verified company identity, logos, and business information. This increases consumer confidence, combats fraud and spoofing, and protects legitimate enterprises relying on voice communications.

2. Unlock New Revenue Streams

5G New Calling transforms voice into a premium, monetizable digital channel. Operators can offer branded and interactive calling as value-added services to enterprises, generating new revenue opportunities beyond traditional voice.

3. Differentiate and Drive Enterprise Growth

By offering innovative, interactive voice services, operators strengthen their enterprise value proposition, improve customer acquisition, and increase retention in a highly competitive market.