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WITUP Solution

Empowering Electronic Top-ups

What is it?

WITUP is an electronic top-up solution that integrates with the Operator’s charging system and operates a distributor network of any size to sell pre-paid top-ups to mobile subscribers. The operator keeps total control of all sales activity and the distributors get access to mobile apps to control their own sales operations.

The WITUP solution is particularly effective in markets where scratch cards are used extensively since it can be leveraged to reduce the costs and fraud that are usually associated to scratch-cards. Electronic top-ups definitely reduce the dependency on scratch cards and allow retailers to sell greater volumes of prepaid balance by using low cost devices (POS or Android App). Another unique value proposition is the fact that our solution allows retailers to sell top-ups of variable amounts which would maximize the revenue for the Operator and the commissions to the Retailers.

WITUP Platform

WITUP Solution

WITUP is a comprehensive solution. It offers multiple sales channels, administration and management applications and complete integration support.

WITUP offers mobile applications for Android, mobile POS and on top of USSD, allowing retailers to sell top-ups, access sales reports and perform account management activities. Subscribers can also use WITUP’s Web App to purchase top-ups or vouchers, paying with their credit card or PayPal account.

Distributors can use the Distributor Web Portal or the mManager Android application to manage their network, access sales and performance reports and define commercial objectives.

WITUP allows operator users to access a customized web portal based on profiles defined for their particular necessities. The WITUP Management Portal allows access and management of the entire retailer network, top-ups and vouchers and other operational features.

WITUP’s backend is horizontally scalable to cope with 10’s of million transactions per month. Scheduled maintenance is reduced with customizations and upgrades being deployed with zero downtime in most circumstances.

WITUP’s backend features a powerful fraud prevention, detection and control engine that can evolve separately from the rest of the components. New heuristics and actions can be deployed with no disruption.

The integration of WITUP with the Operator infrastructure was designed to be as flexible as possible. WITUP can act as master or slave during data synchronization of its operations with external systems. Triggers can also be defined for WITUP’s operations to implement reactions on external systems, like subscriber plan activation.

WITUP Solution

WITUP Applications

WITUP provides a suite of powerful applications for distributors, retailers and Operator’s staff.

Distributor applications allow the distributors to oversee sales operations and access extensive commercial and operational reports. Distributors have access to all management features on an Android tablet/mobile phone application and a web portal.

Retailer applications allow top-up sales with an overview of their performance through reporting capabilities. WITUP has mobile POS, USSD, Web and Android front-ends for retailers.

Operator’s staff will have access to information on the Management Portal tailored for their requirements: from real time location based sales reporting to individual system module performance monitoring.

WITUP Applications

Sales Channels

WITUP offers a set of mobile sales applications (USSD, POS and Android) and an API that allows top-ups to be made from a variety of systems, such as an operator store frontend or the ATM network.

WITUP’s sale applications are bundled with management and reporting features to suit every distributor’s needs, from the small distributor with just a couple of terminals, to the large distributor with hundreds or thousands of terminals in a multi-level distributor hierarchy.

WITUP’s distributor hierarchy setup is flexible and can have multiple levels and business rules. Account management features on the terminals are typically bounded to the users’ level, contributing to both preventing fraud and increasing management flexibility.

WITUP mSeller (Android sales application)

  • Top-up sales
  • Electronic voucher distribution by SMS
  • One level distributor hierarchy account management
  • Individual and one level distributor hierarchy sales reports
  • Sales history and reemission of sales notification messages
  • Operator defined campaigns and push notifications to the application
  • Bluetooth printer integration for printed receipts
  • Provisioning and upgrading mechanisms for fast deployment of thousands of terminals
  • Sales reporting and evolution – comparison with previous time period
  • Anti-tampering mechanisms include application locking, data protection and silent alarms
  • Authentication and authorization required for all operations

WITUP mPOS (Mobile POS sales application)

  • Top-up sales
  • Electronic voucher printing
  • One level distributor hierarchy account management
  • Individual and one level distributor hierarchy sales reports
  • Integrated printer for printed receipts
  • Sales history and sales receipts second emission
  • Provisioning and distribution mechanisms for fast deployment of thousands of terminals
Easy to install

WITUP USSD Seller (USSD sales application)

  • Top-up sales
  • Electronic voucher distribution by SMS
  • Simple reporting features
  • Simple personal account management features
  • The USSD solution is provided as a legacy solution to leverage the retailers that only rely on feature phones

WITUP Web Seller

  • Retailers can use the Web Seller to sell top-ups to subscribers
  • Top-up sales
  • Electronic voucher distribution by SMS
  • Can be integrated into existing web portals and applications
  • Can be provided as a standalone web application
Easy to install

WITUP Web Top-ups

  • Online self-service top-ups web app for subscribers
  • Subscribers can buy top-ups using credit cards or PayPal
  • Electronic voucher distribution
  • Subscriber customer support functionalities
  • Payments are performed by a payments gateway
  • Can be integrated into existing web portals and applications
  • Can be provided as a standalone web application

WITUP Services API

  • Top-up sales
  • Electronic voucher distribution
  • Reporting features
  • Account management features
  • Can be provided as a standalone web application
  • Can be used by external systems for sales, management and reporting
  • Possible uses are ATM network integration and 3rd party distributors’ systems integrations

Distributor Management Channels

Distributors need to be able to control their business in real-time. WITUP offers very complete tablet and web portal applications.

With these two applications, middle/top level distributors or area representatives can access sales performance indicators and reports and act promptly based on the information. For example, it is possible to define commercial objectives (KPIs) for any level of the distributor hierarchy and track achievements in real time.

Easy to install

WITUP mManager (Apps for Tablets)

  • Full-scope distributor hierarchy management
  • Full-scope sales evolution report with time frame values comparison
  • Sales distribution analysis
  • Commercial KPIs definition and monitoring
  • Sales and retailer performance analytic features
  • Location based reporting, terminal and retailer finder
  • Operator may define campaigns that are sent as push notifications to the mManager app

WITUP Distributor portal

  • Full-scope distributor hierarchy management
  • Full-scope sales evolution report with time frame values comparison
  • Sales distribution analysis
  • Commercial KPIs definition and monitoring
  • Sales and retailer performance analytic features
  • Location based reporting, terminal and retailer finder
  • Operator may define campaigns that are sent as notifications to the web portal

Operator Management Channels

WITUP’s Management Portal allows the Operator’s staff to manage and monitor all aspects of the distributor network and points-of-sales.

WITUP’s Management portal was designed to allow users to access a customized UI, based on their specific requirements. By defining user profiles and assigning each one a specific set of permissions, operators can trim the information shown to each user group and restrict the set of actions each one can perform. The Management portal allows blocking access to specific application areas, views, actions or even specific data types.

Easy to install

WITUP Management Portal

  • Product and promotions management
  • Distributor management
  • Sales terminals management
  • Sales reports
  • Sales performance analytics
  • Operations monitoring in real time
  • System control and monitoring
  • Location based reporting and operations
  • Sales geofencing control
  • Communication analysis
  • Multiple authentication mechanisms: WITUP’s Database, LDAP and SSO
  • Coarse and fine grained ACL permissions for fine tuned user profiles

WITUP Benefits

The WITUP solution allows the operator to quickly create and distribute new top-up products and promotions. The support for campaigns help promote these products through specific distributors or targeted subscribers based on their sales activity. When using WITUP, mobile operators can control the ‘stored value’ of top-up inventory within the sales channel, and ensure no sales are lost due to ‘stock-outs’. The data captured by WITUP allows the operator to analyse subscriber behaviour and to create new promotions and products for the sales channel to do cross-sell and up-sell.

WITUP provides a complete API to allow agile customisation and extension to meet evolving business requirements. The API allows top-ups to be integrated into any web-based service or with banking ATMs.

WITUP has been hardened through several years of high volume commercial operation. The platform is horizontally scalable and is prepared to cope with 10s of million transactions per month. WITUP includes a tightly controlled and flexible distribution of terminals, applications and products to ensure the highest level of confidence in its distribution channels.

Benefits for Mobile Operators

Benefits for Mobile Operators

  • Reduce costs with scratch cards production and distribution
  • Reduce theft and fraud risk with electronic top-ups
  • Real time Monitoring of the top-ups operations
  • No lost sales due to stock-out of scratch cards
  • Variable amount top-ups help increase revenue
  • Expand the sales network in a controlled way
  • Deploy new products and promotions to all or selected distributors
  • Leverage the analytics from subscribers’ behavior and sales channels
  • WITUP can integrate with existing systems to reduce migration time

Benefits for Distributors and Retailers

  • Large distributors get effective tools for controlling their operations
  • Distributors can share balance with their retailers
  • WITUP can be used by retailers with feature phones (USSD), Android devices, or POS devices
  • The Electronic solution provides fraud-detection and security mechanisms to protect the activity of distributors and retailers
Benefits for Customers

Benefits for Customers

  • Increased availability of top-ups
  • WITUP’s applications can include customer support features
  • Notification messages and printed receipts help increase confidence
  • Flexible products and promotions increase satisfaction

Monetization Opportunities with WITUP

  • Acquire new customers with an increased availability of top-ups
  • Top-ups with variable amounts will increase the monetization capabilities
  • WITUP’s analytics can help define new promotions and find opportunities
  • WITUP helps cross-selling and up-selling of Operator’s products
Monetization opportunities with WITUP

Interested on knowing more about WIT UP? Check out our detailed PDF or get in touch with us.